INTA’s Unreal Campaign hits South Africa in a big way

The Unreal Campaign is a consumer awareness program of the International Trademark Association (INTA), which aims to educate high school students (between the ages of 14 and 18) about the dangers of counterfeiting and the importance of trade marks.

On 26 August 2018, the Unreal Campaign presented to pupils and staff at the Afrikaanse Hoër Seunskool situated in Pretoria, South Africa.

Afrikaanse Hoër Seunskool, better known as Affies, is an Afrikaans all-boys school established in 1920. The school boasts a learner contingent of more than 1 300 pupils, aged between 13 and 18 years. Numerous South African sports stars like AB de Villiers, Faf du Plessis and Fourie du Preez started their illustrious sporting careers on the hallowed grounds of the Affies sports fields.

Spoor & Fisher’s Jarred West and Reinard Krüger (an ex-Affie) took learners through the Unreal presentation, which was exceptionally well received. The boys were not only intrigued by the prevalence of counterfeit goods in South Africa, but also the measures taken in the enforcement thereof. Not surprisingly, some learners were very interested in Intellectual Property Law and Brand Protection as future career opportunities.

On behalf of Spoor & Fisher and the presenters, we would like to thank the Unreal Campaign and its sponsors for making this initiative possible. Spoor & Fisher looks forward to conducting future presentations educating the learners of South Africa.

Date published: 11 September 2018
Author: Spoor & Fisher

Tags: unreal campaign international trademark association inta anti-counterfeiting