Passing off in Africa: goodwill or reputation?

African IP specialists need to consider various issues that arise as legislation across the continent evolves. One issue in particular that tends to come up is in the form of a question that goes something like this: we are a multinational company with a brand that is internationally famous, but we do not actually sell in Africa – will we be able to rely on the law of passing off if someone copies our brand?

Access the PDF link to read the full article, which was first published in the June 2018 edition of Intellectual Property Magazine.

Date published: 18 June 2018
Author: Wayne Meiring

Tags: passing off intellectual property ip