The UAE has announced that trade mark applications can now be filed in Nice Class 33 (alcoholic beverages), opening the door to protection for wines, spirits and other alcoholic products for the first time.

This is a significant development for brand owners with existing or future interests in the UAE. Businesses can now secure trade mark rights for Class 33 products in a key regional market, helping to strengthen brand protection.

Given the likely increase in filing activity, brand owners should consider reviewing their trade mark portfolios and assessing whether UAE protection should form part of their filing strategy.

Spoor & Fisher can assist with filing requirements and strategies for securing Class 33 protection in the UAE. For further information on the UAE opening Class 33 to trade mark applications, please contact the Spoor & Fisher team.

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