The IP Zone is a monthly feature on Zone Radio, presented by Spoor & Fisher partner and legal Professor, Professor John McKnight . The feature highlights the importance of protecting intellectual property for businesses of all sizes. Effective IP management transforms IP into valuable assets, revealing unexpected aspects of protection and utilization within a brand’s IP portfolio.

In this month’s feature, senior associate, Salomé Le Roux joined the conversation to discuss everything trade marks.

Listen here: